ABOUT US

Talent Resources is an entertainment and sports marketing agency built on the power of celebrity personality. In 2006 entertainment lawyer Michael Heller saw that social media was transforming the way that marketing worked, connecting consumers directly with brands and high profile names like never before. To tackle this emerging market, he created TR. As demand for sports­ centric programs increased, Michael partnered with David Spencer to create our second business entity, TR Sports.  Completing the team of executives, Matt Kirschner joined Talent Resources shortly after its inception in 2008 and has kept the company on the pulse of the current celebrity and social media trends throughout the industry. Together, we help your brand build a relationship with consumers, working on retainer or a project by project basis. Highly targeted audiences means cost­ effectiveness, precision, and heavy engagement with your product. That’s the power of personality based marketing.

SERVICES

Consumers interact with your brand in dozens of ways, from social media messaging to endorsement campaigns. Making sure your brands personality shine through in this complex landscape takes an agile and insightful agency, one that keeps a finger on the pulse of what’s trending. At TR, we’re experts at recognizing cultural conversations and the influences driving them. We’re here to make sure your message gets through the noise.

TALENT RELATIONS

TALENT RELATIONS

This is where we got our start. We have more than a decade of establishing and maintaining talent relationships. What does that mean for you?

  • ­ Celebrity and athlete appearances
  • ­ Performances
  • ­ Endorsement Campaigns
  • ­ Social media campaigns across all platforms
  • ­ Organic marketing opportunities

We have a 360º approach to talent relations.

  • ­ Scouting
  • ­ Pitching
  • ­ Negotiating and securing talent
  • ­ Managing and executing talent engagement across all platforms

Appearances, Performances & Hosting Opportunities

TR matches you with brand-relevant talent. TR and TRS aligns you with brand-relevant talent. We have deep relationships, not rosters of talent. We understand the importance of finding unique personalities that will communicate your brand’s values and authenticity.

Celebrity and Athlete Endorsements

TR secures the Celebrity and Athlete endorsements that will put more eyes on your brand, and provide you with support for digital, social, and real world events.

Organic Marketing

Organic Marketing is the most cost effective marketing tool available. It also takes the most precision to get right. It takes knowledge of what conversations are active, and which are closest to your message. With ten years’ experience in the field, TR can find the consumer trends relevant to your brand and start meaningful conversations.

EVENTS

EVENTS AND EXPERIENTIAL MARKETING

Live events allow consumers to touch, feel, and personally respond to products, creating the emotional investment brands crave. TR partners with lifestyle brands to create these immersive experiences. High profile events like the Super Bowl, NBA All­star weekend, Sundance, and Fashion Week fuel word of mouth, and deliver significant and measurable results for your company.

SOCIAL MEDIA

SOCIAL MEDIA MARKETING

There’s no doubt Social Media has forever changed the marketing landscape. TR has assembled a team that understands this new environment and tasked them with breaking new ground. We don’t just create marketing campaigns, we create stories that audiences can engage with.

We use social media to:

  • ­ Raise brand awareness
  • ­ Drive app downloads
  • ­ Influence consideration
  • ­ Build loyalty
  • ­ Help to reach a new audience
  • ­ Develop a community
  • ­ Encourage action
  • ­ Amplify an idea or campaign
  • ­ Product development

CONTENT CREATION

TR DIGITAL

Partnering with Qube Films, a full-service production studio, we created TR Digital to offer everything from branded video content to corporate and promotional videos to full commercial production.

By bringing content creation in-house, TR can now fully leverage the possibility of its celebrity power, creating video content that aligns with celebrity messaging, appearances and endorsements. TR’s in-house digital team stays on the cutting edge of pop-culture stories by shooting and editing videos within 24 hours, helping our clients get there first with timely current events and news.

CREATIVE DEVELOPMENT

CREATIVE DEVELOPMENT

The big ideas in today’s creative development come in many sizes. It can be a single Instagram that generates millions of impressions, an organic product placement in a music video, elevating brand awareness, or a live event that lets consumers experience your unique personality first hand. Our team at TR will help you identify those big ideas, and give you the platform the execute them.

TENTPOLE PROGRAMS

Owned and Operated

Talent Resources and Talent Resources Sports have developed a portfolio of personally owned and operated, successful perennial properties surrounding high profile events.   Highly targeted audiences coupled with the power of celebrity personality, deliver measurable and memorable experiences year after year.

OUR WORK

CATEGORY DEPTH AND BRAND DIVERSE

We’re insightful, creative, and passionate. Clients come to us because we have a track record of aligning brands with the appropriate personalities, audiences, messages and distribution channels whether it’s opportunistic or the opportunity to plan.

CONTENT CREATION

BRINGING IDEAS TO LIFE

With a penchant for capturing your brand personality through a lens, we deliver top-quality videos that bring ideas and stories to life. From intimate single-camera work to large-scale shoots, we work collaboratively to ensure your targeted audience is inspired by your story.

CASE STUDIES

EXAMPLES BY CAPABILITY

THE EXECUTIVE TEAM

SUPPORTING PERSONALITIES

Your brand has a personality, and so do we. Curious, creative, passionate, and with a common goal — to build relationships between celebrity and brand, brand and consumer.

Mike Heller
David M. Spencer
Matthew Kirschner

CONTACT US

IN THE  HEART OF NEW YORK