ABOUT US
Unrivalled relationships, built on deep connection and understanding of
starpower.
Talent Resources has spent two decades at the intersection of entertainment, media, and brand marketing.
"We don't just connect brands with talent. We create the moments that define them."
Founded in 2007, at the inception of modern cultural marketing, Talent Resources began with a single conviction: relationships matter more than databases. What started as talent procurement has evolved into a full-service agency that understands every angle of brand storytelling.
Over the past two decades we've expanded from talent representation into PR, social media strategy and paid amplification. While headquartered in New York, we now operate globally. Our unique position of remaining agnostic and therefore representing everyone, hasn't changed. We've built the industry's deepest relationships with A-list talent across film, television, music, sports, and the creator economy. Making us the unquestionable go-to for talent and brands.
Talent Resources has worked with 400+ brands across every vertical and every tier of talent. From startup DTC brands to Fortune 500 companies, from emerging creators to megastars. We approach every partnership with the same rigor: understanding brand, understanding culture, and finding the intersection where real moments happen.
IN THE PRESS
How We Work
Discovery
We immerse ourselves in your brand, category, audience, and competitive landscape. This isn't a kickoff, it's the foundation for everything that follows.
Strategy
We architect an integrated plan that fuses talent selection, messaging, channel strategy, and paid mechanics into a unified narrative designed to move culture.
Activation
We activate across all five disciplines and can do so simultaneously into a single system designed to move culture.
Amplification
We measure momentum, optimize in real-time, and scale what's working. Culture moves fast. So do we.
Founder and Principal Biography
Michael David Heller, Founder and Principal of Talent Resources, has led the creation of the world's biggest brand collaborations, cultural influencer campaigns and live events. He started his career in entertainment law then evolved to manage the commercial work for young Hollywood stars and began to bridge the gap between brands and talent. Michael is considered a visionary in modern marketing, his original thinking and foresight have produced over half a billion dollars in disruptive talent deals; while his company's noteworthy campaigns have exemplified the powerful impact of moment-marketing for two decades.