Social media has dramatically changed consumer behavior. People spend 54% more time on social platforms than they did two years ago....

Brands must respond quickly on social media platforms. Modern consumers expect responses within an hour. This makes social media...

Digital marketing trends are changing faster than ever. AI adoption among digital marketing agencies has jumped from 37% to 54% in just...

Thanks to social media and new shopping methods, the​​ world of lifestyle public relations  is changing fast. Companies like Talent...

Influencer marketing is crucial in the world of lifestyle public relations . It helps PR firms reach more people and sell more. Companies...

In today's digital world, a good influencer marketing plan is key. It helps raise brand awareness and shape what people think. At Talent...

About 70% of what people think of celebrities comes from social media. This makes it super important for them to have a good online plan....

In 2022, the U.S. spent over $4 billion on influencer marketing. This shows how big the creator economy is getting. It also shows why...

In today's fast-paced world, social media has grown from private clubs to a global phenomenon . It has changed how businesses talk to...

Imagine your business reaching more people, becoming more known, and selling more through social media. Today, a social media marketing...

In the United States, 70% of businesses use social media marketing agencies, which shows the significant​​ role social media plays in...

Brands and their public relations (PR) teams are always looking for gamesmanship, the crucial small and large elements that can put a...

As social-first marketing is gaining traction, influencer marketing is among the most innovative ways to create genuine engagement around...

In today’s dynamic world of brand communication, the once-clear boundaries between public relations (PR) and marketing are becoming...

Brands use storytelling as their primary tool to connect with their digital audience in this fast-changing online world. The old public...

Jeep’s "WAGs in Wags" at NBA All-Star Weekend Talent Resources played a pivotal role in bringing the "WAGs in Wags" campaign to life...

There has been a significant evolution in public relations in the lifestyle segment. Consumer preferences have shifted towards...

The Athlete's Foot Presents: “Party With a Purpose” with New Orleans Legend: Master P The Athlete’s Foot (TAF) is hosting the “Party with...

Increased engagement, amplified brand recognition, and fantastic sales are used in success stories about brands that have used influencer...

In advertising, celebrity endorsement is one of the most potent tools for standing out. Michael Jordan has endorsed Nike, Britney Spears...