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The Source by Talent Resources | Issue 49




The Athlete’s Foot X Back2School

Kicks Chicago


The Athlete’s Foot partnered with Back 2 School Kicks for their annual event that took place on August 21, 2024, at Gately Stadium in Chicago. This heartwarming event was a tremendous success and made a significant impact on the lives of hundreds of students from underserved neighborhoods across Chicago. The day was a vibrant celebration of community and giving. Each student was delighted to receive a brand-new pair of sneakers and a stylish backpack, courtesy of The Athlete’s Foot, helping them start the new school year with confidence and enthusiasm. The event featured a variety of engaging athletic activities and interactive games, ensuring that students had both fun and enrichment.





Purely Inspired Debuts Flavorful Innovations: Mango Iced Tea Greens and Watermelon Strawberry Collagen + Creatine


Purely Inspired, a brand under Iovate Health Sciences International Inc., known for its high-quality and affordable nutritional supplements, announced the launch of two new innovative products: Mango Iced Tea Greens and Collagen + Creatine. These new additions are designed to help consumers enhance their wellness routines with delicious flavors and unique benefits.



New Client: Iovate


Talent Resources is excited to partner with Iovate. Iovate Health Sciences Inc. is a leading global innovator in the health and wellness industry, dedicated to developing high-quality, science-backed dietary supplements and fitness products. With brand innovations like MuscleTech®, Six Star Pro Nutrition®, Purely Inspired®, and Hydroxycut™, they are committed to be the number one active nutrition and weight management supplement company in the world. Founded in 1995, Iovate has grown to become a trusted name in the industry, serving millions of customers around the world.



 




American Eagle “Live Your Life” Campaign


American Eagle is heading into fall with the launch of its Live Your Life campaign. This three-word call to action is meant to encourage today’s digital generation to enjoy the world around them through optimism, culture, and connection with themselves and others. Live Your Life was first debuted by the AE brand 20 years ago and today it bears even more meaning. It is the anthem to inspire AE’s newest generation of customers to do the things they love in the clothes that make them happy.




Talent Resources Secures Ari Lennox as the Newest KISS Colors & Care Ambassador

The award-winning textured hair brand was thrilled to announce Grammy-nominated singer, Ari Lennox, as its newest brand partner. In conjunction with this exciting collaboration, KISS Colors & Care is spotlighting the new Edge Fixer Extreme, specifically formulated for 4C hair, and the versatile Edge Fixer Wax Stick.





Kendra Bailey teamed up with Belvedere and took to Instagram to show off her delectable Belvedere cocktail.


 

Talent Resources Social has collaborated with Imagine Learning to enhance its community management strategy. Our goal is to increase their brand awareness and social media engagements by being active across all digital platforms. By combining our strategic efforts and Imagine Learning's content, we were able to see an uptick in impressions when compiling Q2's analytics. Their total net audience growth soared to an increase of 34.9%, while their overall impressions and engagements totaled over 6.4 million, an 88.5% increase compared to last quarter.


 

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