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The Source by Talent Resources | Issue 50




The Athlete’s Foot Celebrates the Launch of its Flagship Store and Community Center in Atlanta with a Grand Opening


The Athlete’s Foot announced the grand opening of its new corporate headquarters, flagship location, and community center at 931 Monroe Drive, Suite 113E, Atlanta, GA 30308 in September. Nestled in the heart of Midtown, this new establishment promises to be a cornerstone for retail excellence and community engagement.

Strategically located on the iconic Atlanta Beltline and Piedmont Park, the new location aims to integrate seamlessly into the fabric of the neighborhood. The Athlete’s Foot plans to implement community enrichment, sponsorships, and educational programming, underscoring their commitment to supporting local communities and fostering meaningful connections.





Real Essentials x Not These Ovaries 2024 Rise and Shine Yoga Event


In recognition of September's Ovarian Cancer Awareness Month, Real Essentials—the trusted brand for affordable, high-quality basics— partnered with Not These Ovaries, a non-profit committed to advancing ovarian cancer research and funding life-saving trials. Together, they hosted an exclusive yoga event to raise awareness and funds in support of those affected by ovarian cancer. The event took place this past Friday, September 20th, at Pier 46 in New York City. Attendees joined in their Real Essentials gifted apparel and enjoyed a yoga class instructed by well-known yogi Shayla Quinn. The morning began with opening remarks from Real Essentials and Not These Ovaries, followed by a yoga session focussing on mindfulness, strength, and community.



New Menu Tasting


Talent Resources implemented a media strategy to amplify Sugar Factory’s New Menu at the Times Square location that took place on September 26th, 2024. TR invited both local media and notable influencers to attend and cover the event. Prominent outlets such as Ok! Magazine, Yahoo! Life, PureWow, and CelebSecrets were in attendance.







 



Julianne Hough, Miguel Harichi, Nick Viall, and Kordell Beckham teamed up with Got Milk to attend the "Real Matches are Back" speed dating event, proudly presented by Got Milk.








 

Talent Resources Social has teamed up with the Athlete's Foot in optimizing their new flagship store, The Athlete's Foot Monroe, in Atlanta in September. Capturing in-store content while posting the activations and talent appearances with real-time stories. Capitalizing on current trends and algorithm friendly content, TR Social was able to incorporate this into their updated social media strategy.


 

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