2024 By The Numbers
Talent & Influencer Team: Collaborated with 337 individual talents on active campaigns, driving impactful engagements.
Public Relations Team: Secured over 22,221,625,164 in media impressions and generated an estimated media value of $205,550,033, amplifying brand visibility.
Social Media Team: Achieved over 734,587 impressions and 18,547 engagements across multiple platforms, driving sustained brand visibility and fostering strong audience interaction.
Sugar Factory Unveils Enchanting New 'Santa’s Wonderland' Menu!
Talent Resources executed a comprehensive media strategy to promote Sugar Factory’s Holiday Menu across key locations, including Times Square, Atlantic City, Foxwoods, Biloxi, Vegas, and Tampa, from December 3rd to 5th. To maximize visibility, TR strategically invited both local media and influencers to attend and cover the events. This effort resulted in an impressive potential reach of 4,434,482 impressions and $39,566 in earned media value.
Yung Gravy has joined forces with Skrewball Peanut Butter Whiskey to bring the ultimate holiday collaboration — blending smooth whiskey with a dash of flavor and fun, just in time to spice up your festive season!
Maia Knight has teamed up with hand2mind to promote their Feelings Family™ Introductory Storybook and Plush Set! For over 55 years, hand2mind has been a trusted education resource brand, supported by both teachers and parents.
Christine Tran Ferguson teamed up with FlatRate to demonstrate how they made her move effortless, seamless, and completely stress-free.
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